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NKT Cables Middle East Energy Exhibition

Event Marketing & Brand Positioning
Event Marketing & Brand Positioning

2024

Process

Concept Ideation: Explored packaging solutions using recycled and biodegradable materials, focusing on a clean, natural aesthetic.

Design Development: Created a booth featuring soft pastel colours, botanical illustrations, and minimalist typography to reflect the organic nature of the products.

Prototyping & Testing: Developed prototypes to test the packaging's durability, functionality, and appeal, making adjustments based on feedback.

Final Production: Worked with a printing partner to ensure high-quality production using sustainable materials.

Outcome

The NKT Booth supports marketing and sales initiatives that resulted in a strong return on investment for NKT.