English (United Kingdom)

Trade fairs that actually deliver a return

You invest millions in exhibition stands, staff, travel and speaking slots. We make sure that investment comes back as qualified leads, shorter sales cycles and speakers who make an impact and that audiences want to see again.

Two people, 20 years of experience in events, production, film and stage — building the strategic foundation, planning your presence, and coaching your speakers.

Schedule a meeting

Schedule a meeting


We help businesses to

We help businesses to

Qualified Leads

Qualified Leads

Generate more qualified leads from trade shows

Generate more

qualified leads from

trade shows

Conversion

Conversion

Turn exhibition presence into tangible business

Turn exhibition participation

into tangible business

Expand into the Nordic market

Expand into the

Nordic market

Expand into the Nordic market with the right

trade fairs and the right message

Expand into the

Nordic market

through the right trade fairs

and the right message

ROI Tracking

ROI Tracking

Generate measurable ROI from your event and exhibition investments

Generate measurable ROI on

event and

trade show investments

Thought leadership

Thought leadership

Building thought leadership that drives business

Building thought

leadership that drives

business

SMART GOAL01

ROI on Your Trade-Fair Investment

The trade fair as an investment, not a cost

5×
return on investment
S
Specific
Ensure trade-fair participation generates concrete business results.
M
Measurable
Create business opportunities worth at least 5× the investment.
A
Agreed
The goal is jointly owned by marketing, sales and management.
R
Realistic
The trade fair should be an investment, not a cost.
T
Time-bound
Follow-up takes place within 1 month after the fair.
SMART GOAL02

Expansion into the Nordics

Establish the company at the right meeting places

50
qualified Nordic leads
S
Specific
Establish the company in the Nordic market through the right meeting places.
M
Measurable
Identify 3 relevant trade fairs and create 50 qualified Nordic leads.
A
Agreed
Supported by the company's international growth strategy.
R
Relevant
Creates conditions for new customers, partners and distributors.
T
Time-bound
Carried out during the first 12 months in the market.
SMART GOAL03

Thought Leadership

Position yourselves as a recognised voice

5
external speaking engagements per year
S
Specific
Position the CEO or expert as a recognised voice in the industry.
M
Measurable
Complete at least 5 external speaking engagements within a year.
A
Agreed
Anchored with management and the communications function.
R
Relevant
Strengthens credibility, brand and business opportunities.
T
Time-bound
The goal is achieved within 12 months.
SMART GOAL04

Speaker Training & Stage Presence

Confident, convincing spokespeople

3
speakers prepared during the year
S
Specific
Develop the company's spokespeople into confident, convincing speakers.
M
Measurable
Prepare at least 3 people for appearances during the year.
A
Agreed
Participants and the company agree on the development goals.
R
Relevant
Increases impact in client meetings, presentations and on stage.
T
Time-bound
Evaluated after each appearance.
SMART GOAL05

Customer Relationships & Account Development

Deepen the relationship with your key customers

20
priority customer meetings
S
Specific
Deepen the relationship with existing customers through fairs and events.
M
Measurable
Hold meetings with at least 20 priority customers.
A
Agreed
Prioritised by sales and account managers.
R
Relevant
Increases customer loyalty and upselling.
T
Time-bound
Carried out during the fair and followed up within 14 days.

How we work

How we work

Step 1

Strategy and Positioning

Before you book your next trade fair: what are you actually trying to achieve there? We review your current gaps, conduct in-depth research into the event and its audience, and build a multi-year roadmap aligned with your marketing strategy. Then we work closely with your marketing team to deliver it— including recommendations on which channels and platforms genuinely reach the right target audience.

The result is not more activity. It is the right activity, prioritised by what actually moves you closer to the goal.

Step 2

The trade fair, designed to deliver

With the strategy in place: which trade shows to attend, the targets for each show, and which team members will be on the stand. We train the stand team in how to qualify visitors, have the right conversations, and move leads forward while they’re still at the event. Not more leads at the top of the funnel, but the right leads and a shorter route to conversion.

Step 3

Speakers who leave a lasting impression

It’s not enough for your CEO or expert to simply stand on stage. They need to make an impression the audience remembers. We work one-to-one with every speaker — from finding the central idea, to the script, to stage coaching with practical feedback on presence, rhythm and pace. Two people who, together, have coached keynotes, built productions and stood on stage themselves.


Our past projects and case studies

Our past projects and case studies

Read more →

Ericsson — a partnership beyond sponsorship

Ericsson — a partnership beyond sponsorship

What Others Say

What Others Say

This is how we work together

This is how we work together

Project-based

For those of you with a specific occasion ahead — a trade fair, a speaking engagement or a launch — and who need the right support for it.

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A defined initiative with a clear goal and timeframe

Focused support where you need it most — strategy, positioning or presentation coaching

Post-analysis with actionable learnings for next time

Ongoing partnership

For those building a presence over time — multiple trade shows, multiple speakers, a strategy that evolves with you.

For businesses seeking ongoing support in business development and event planning

Schedule a meeting

End-to-end strategy, planning and speaker development, integrated

A multi-year roadmap that is continuously refined based on results

Priority access for your most important occasions

Priority support for your implementation