The Challenge
Stockholm Tech Live was created to bring together tech leaders, innovators, entrepreneurs and decision-makers around the future of digital transformation, connectivity and emerging technology.
To strengthen the event's relevance, credibility and industry impact, the conference needed a technology partner at the absolute forefront — a partner who could contribute more than just sponsorship: expertise, industry insight and thought leadership.
The challenge lay in securing a partner that could elevate the entire event while delivering real value to attendees through strategic participation and high-quality content.
Our Approach
Jenny identified Ericsson as the ideal strategic partner, given the company's global leadership in telecommunications, connectivity and digital infrastructure. Through relationship-building and targeted stakeholder engagement, Ericsson was secured as the event's headline partner.
The collaboration extended far beyond traditional sponsorship. Working closely with Ericsson, the company was integrated into the entire event experience through:
Strategic partnership development
Stakeholder management and relationship building
Conference programme planning
Keynote speaker coordination
Thought leadership content development
Open stage programming and audience engagement
Ericsson contributed keynote sessions to the conference programme and participated actively on the open stage — giving attendees direct access to insights from one of the world's leading tech companies.
The Result
The partnership significantly enhanced Stockholm Tech Live's profile and credibility. By combining strategic sponsorship with thought leadership and expert-led content, Ericsson became an integral part of the attendee experience — not just a logo on a wall.
The project demonstrates how the right strategic partner can deliver value far beyond sponsorship when their expertise, leadership and industry perspectives are woven throughout the entire event experience.
